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The company name, screens, and proprietary details are withheld under NDA.

Case studyClient workSpring 2026

Stealth AI Golf-Coaching Startup

Product consulting for an AI golf-coaching startup through Product Management Academy, where research tested the founder's core assumptions.

TL;DR
Role
Product consultant
Team
[TEAM]
Timeline
Spring 2026
Tools & stack
Figma
Outcome
Research disproved the founder's 3 core hypotheses
01 · The problem

[PROBLEM HEADLINE]

[WHAT THE FOUNDER BELIEVED, AND WHY IT NEEDED TESTING.] (No company name or screens: NDA.)

02 · What I did

Testing the founder's hypotheses

Phase AResearch

[RESEARCH METHODS AND WHO YOU TALKED TO.]

Phase BFindings

The research disproved the founder's 3 core hypotheses. [WHAT EACH ONE WAS, GENERICALLY.]

Phase CRecommendations

[WHAT YOU RECOMMENDED INSTEAD.]

03 · Key tradeoff

[TRADEOFF HEADLINE]

[THE HARDEST TRADEOFF, E.G. DELIVERING UNWELCOME FINDINGS.]

04 · Outcome

Three hypotheses disproved

3
Core founder hypotheses disproved

[WHAT THE FOUNDER DID WITH THE FINDINGS.]

05 · Reflection

What I would do differently

[REFLECTION]